Tablets like iPads have the potential to transform your branch experience. Here are 14 tips and insights to help get your creative juices pumping. Tablets offer a range of useful features for bank and credit union marketers. Tablets are touchscreen enabled, internet accessible, relatively inexpensive, allow exceptionally rich video delivery capability and provide a form…
Where do consumers get their breaking news? According to an August 2014 study from the Newspaper Association of America (NAA) conducted by comScore, 80{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} of US adult internet users accessed digital news content. In terms of unique visitors, the digital newspaper audience came in at 164 million this past August—an 18{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} year-over-year increase. One reason…
LinkedIn — now with over 300 million users — has become the go-to platform for networking in the business world. Now, a new startup called Conspire is hoping to dig into that marketshare (and mindshare) with a new approach for how to meet people. It taps into your communications platforms — starting first with email…
Social commerce isn’t new, and Twitter’s recent announcement of an in-tweet “buy” button is yet another effort to fuel customer purchases via social. But how many digital buyers in the US actually take the final leap on a social platform? Not too many, according to August 2014 polling by Harris Poll for DigitasLBi, which found…
While Bill Gates has a schedule that’s planned down to the minute, the entrepreneur-turned-billionaire-humanitarian still gobbles up about a book a week. Aside from a handful of novels, they’re mostly nonfiction books covering his and his foundation’s broad range of interests. A lot of them are about transforming systems: how nations can intelligently develop, how…
Retailers searching for customer loyalty can look beyond freebies and reward points and involve shoppers in product and service creation, provide expert advice, and show authenticity, according to AMP Capital Shopping Centres’ 2014 Recommended Retail Practice Report (RRP). The ninth annual report, titled The Consulting Consumer, found more than 80 per cent of respondents are…
Textbook publishing has long been seen as an impenetrable business, with five major players controlling most of the nearly $14 billion industry. But in recent years, the shift to digital and open-access content has led to a proliferation of free and low-cost alternatives. Meanwhile, spiraling costs, massive student debt, changing consumer demands and public as…
Omni-channel shopping is becoming more mainstream, according to the latest GfK Futurebuy study. Futurebuy is GfK’s proprietary survey of shopper attitudes and behaviours, run annually since 2006 and in Australia since 2013. The study found that more than half of shoppers conduct consumer electronics shopping tasks both instore and online, while nearly half conducts hopping…
What are today’s mobile mothers doing when they’re tapping and scrolling on their smartphones? According to July 2014 polling by BabyCenter, they’re likely texting or logging on to social media. Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} said they accessed social…