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AR Is Now A Must-Have In Retail

Consumers now expect retailers to have some form of an augmented reality (AR) experience, according to a report by DigitalBridge. Of the consumers surveyed, 20% said they expect retailers to have an AR tool now that iOS 11 has been released, while 49% say they expect retailers to launch AR features within the next six…

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Half Of Digital Media Time Is Spent In Five Apps

More than half of all time spent in digital media is within users’ top five apps, according to comScore’s 2017 US Mobile App Report. Users spend 90% of their mobile app time in their top five apps, making up 51% of total digital time spent. Perhaps more alarming is that half of the time spent…

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With A Focus On AI, VR And AR, Apple Announces Hardware And Software Upgrades

Apple’s World Wide Developers Conference 2017 (WWDC) started today with the traditional keynote speech announcing Apple’s new and upgraded software and hardware. The overall takeaway from the announcements showed the increasing convergence of the mobile platform, especially the iPads with desktop computing. Artificial intelligence, augmented reality and virtual reality have also become a focus for…

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Interactive Ads Soar During First Year Of oOh!’s Excite Screens

oOh!media’s EXCITE screen network has recorded more than 400,000 shopper engagements with interactive campaigns during its first year. Shoppers’ appetite for the interactive campaigns, that featured on 50 EXCITE screens across Australia’s busiest shopping centres, has exceeded expectations, according to Retail Media experts and leading Out Of Home company oOh!media’s Commercial Director of Retail, Blair…

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Apple Demonstrated Augmented Reality Applications At WWDC 2017.

Virtual and augmented reality-capable systems launched. Apple has unveiled one of its largest updates to its hardware range, launching new laptops, desktops and tablets at its worldwide developer conference. Last year’s MacBook Pro laptops received criticism for not being powerful enough; the devices have now been fitted with Intel “Kaby Lake” 7th generation processors, faster…

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If At First You Don’t Succeed, Flip It

Amazon is coming and they will force this upon you if there is any weakness in your business model. Why not pre-empt it? If you want to have a successful, sustainable business, you need to make strategic moves that effectively flip your business. This is true not just in retail, but in any business. Let…

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Why Social Media Is Now Traditional Media

48% of small businesses and 79% of large companies are currently using social media to promote their brand, and of those that don’t currently have a social media presence, a significant number expect to add at least one platform in the coming year. So with social media such a prevalent business tool, why are many…

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Digital Out of Home: Reinventing Signs From Billboards to Jukeboxes

T.S. Eliot once said that the exploratory process often means a return to one’s beginnings. There are many examples of this, from the Internet of Things reinventing everyday household items as “smart devices” to Netflix reinventing the home-entertainment experience. A current, prime example is the growing market of digital-out-of-home placement. The digital-out-of-home (DOOH) market is…

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oOh!’s Excite Network Goes Mobile For NAB In Next Step For Interactive OOH Advertising

From today, advertisers will be able to bring meaningful interactive content into any environment they choose with oOh!media launching the Mobile Excite network- the next evolution of its interactive retail network. Boasting the latest 4k ultra high definition screens, oOh!’s Mobile Excite network features the same sensory capabilities that saw their retail centre counterparts awarded…

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ebooks

The 10 bestselling ebooks in Australia for April 2017

A crime thriller, Their Lost Daughters by Joy Ellis, is the number one bestselling ebook on Amazon in Australia in April 2017. Two teenage girls go to a party but only one, Toni, survives. She is found deliriously wandering muddy fields. The second place bestseller, and last week’s number one, is Silent Child by Sarah…

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How Location Is Revolutionizing Digital Out-Of-Home

Hot technologies at CES, from self-driving cars to increasingly smart wearables, are already influencing consumers’ expectations for connectivity — and how they interact with screens, period. But even in the midst of this change, execs argued that “traditional” out-of-home advertising isn’t going anywhere; it’s just set to become more interactive. “Some say that because of…

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