Technology is driving the convergence of retail’s physical and digital channels, and the store of the future is already encompassing a variety of empowering technologies for shoppers.
One of the biggest trends in retail evolution is the rapid and continuing convergence of digital and physical channels, which are merging into a single, seamless, branded shopping experience for consumers.
As retailers hurriedly work to define their new omni-channel retail solutions, technology innovations are increasingly serving as bridges between channels, with every part of the shopping experience being redefined by store innovation and mobile technology empowering shoppers like never before.
DigitalDM offers are comprehensive range of solutions to assist retailers in these fundamental changes.
Action: Shoppable windows or displays that operate even outside business hours
Who? Kate Spade Saturday, SONY at Westfield
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Action: Sending personalized
recommendations & offers to mobile
Who? Macy’s, Waitrose
Action: In-store navigation
Who? Galeries Lafayette store-visit planner
Action: Digital promotions
tied into brick-and-mortar
Who? Walmart
Action: Unified customer view across multiple channels to provide intelligence to sales staff
Who? JustFab, Selfridges Fragrance ‘Lab’
Action: Smart kiosks, touchscreens
Who? Whole Foods, Rite Aid
Action: Scanning barcodes for more info
Action: RFID or NFC tags on products to display
info on screens or send notifications to fitting rooms
Who? J.Crew, Burberry
Action: Sending notifications to customers’
mobile with info about what they are wearing
Who? House of Fraser
Action: Showing product virality in real time
Who? Nordstrom + Pinterest, C&A Brazil + Facebook likes
Action: Assistants using smart glasses or smartphone camera to showcase physical products to online customers via real-time video
Who? Vodafone, FIAT
Action: Virtual Mirrors
Who? Rebecca Minkoff, Bloomingdale’s, Topshop, Sephora
Action: Interactive changerooms
Action: Online / mobile payment options
e.g. Apply Pay, Paypal, Sqaure
Who? Rebecca Minkoff, Boxpark Mall
Action: Online customers can also order items from store if it is sold out on the web
Who? Oasis Seek & Send
Action: Retailers remind customers on what they have ‘left’ at stores, e.g. linked to smart fitting rooms, unified customer profile
Who? Rebecca Minkoff
Action: Sales assistants reach out to recommend complementary products for cross-selling
Created by whisbi.com