Technology is driving the convergence of retail’s physical and digital channels, and the store of the future is already encompassing a variety of empowering technologies for shoppers.
One of the biggest trends in retail evolution is the rapid and continuing convergence of digital and physical channels, which are merging into a single, seamless, branded shopping experience for consumers.
As retailers hurriedly work to define their new omni-channel retail solutions, technology innovations are increasingly serving as bridges between channels, with every part of the shopping experience being redefined by store innovation and mobile technology empowering shoppers like never before.
DigitalDM offers are comprehensive range of solutions to assist retailers in these fundamental changes.
Action: Sending personalized
recommendations & offers to mobile
Who? Macy’s, Waitrose
Action: In-store navigation
Who? Galeries Lafayette store-visit planner
Action: Digital promotions
tied into brick-and-mortar
Action: Sending notifications to customers’
mobile with info about what they are wearing
Who? House of Fraser
Action: Showing product virality in real time
Who? Nordstrom + Pinterest, C&A Brazil + Facebook likes
Action: Assistants using smart glasses or smartphone camera to showcase physical products to online customers via real-time video
Who? Vodafone, FIAT
Action: Online / mobile payment options
e.g. Apply Pay, Paypal, Sqaure
Who? Rebecca Minkoff, Boxpark Mall
Created by whisbi.com