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A Guiding Light Into The Future Of Marketing

The Consumer Electronics Show is a feast to the eyes, but an overload of the senses. Separating the profound from the gimmicks and the trends from the distractions is vital but hard. For me, there is one just one takeaway from CES this year: Everything around us is becoming digital. So while our industry cares…

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Top 5 Retail Trends to Watch in 2016

Amazon did not take over the entire retail world. Apple Pay did not eliminate the cash equation in retail stores. Drones are not yet delivering product to our homes… Most CMOs did not become CIOs and it does not look like the IT department is taking over marketing any time soon (if anything, marketers are…

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11 PR Trends For 2016

1. Uneasy Street: The ubertrend for 2016 is the sense of unease that pervades much if not most of life, including keeping children safe, climate change and many more worries. 2. Tech Addict: Over connection is disconnection, has technology really brought us together as a society? Expect to see programs of cyber self-control becoming as…

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These Will Be 2016’s Biggest Stories in the WIRED World

Wander around WIRED’s San Francisco headquarters on any given day and you’re likely to encounter quite a zoo: hoverboard-riding video shooters dodging begoggled editors who are testing beta VR hardware; one of our favorite TV makers coming in for a meeting; security writers debating the latest cyberwar skirmish around the corner from a conference call…

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The Internet Of Things – The Next Industrial Revolution

The Internet of Things (IoT) has been called the next industrial revolution that will change the way all businesses, governments, and consumers interact with the physical world. Specifically, the IoT Ecosystem, will enable entities to connect to, and control, their IoT devices, is being used by consumers, businesses, and governments in sixteen environments including manufacturing,…

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retail

Fitting Room of the Future

Developments in retail technology are offering the potential to boost sales with targeted add-ons. One of the biggest opportunities for fashion retailers to create additional revenue is by targeting their existing customers via add-on sales. Although selling that expensive dress or pair of pants is a great way to add revenue, the profitability of that…

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app

How Many Apps Do Smartphone Owners Use?

How Many Apps Do Smartphone Owners Use? Most apps are not even retained for a full day. There’s almost always an app for that, whether “that” is a taxi service, food delivery or a video game. But with so many popping up all the time, how often are any of them being used? A Localytics…

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