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Top 5 Retail Trends to Watch in 2016

Amazon did not take over the entire retail world. Apple Pay did not eliminate the cash equation in retail stores. Drones are not yet delivering product to our homes… Most CMOs did not become CIOs and it does not look like the IT department is taking over marketing any time soon (if anything, marketers are…

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11 PR Trends For 2016

1. Uneasy Street: The ubertrend for 2016 is the sense of unease that pervades much if not most of life, including keeping children safe, climate change and many more worries. 2. Tech Addict: Over connection is disconnection, has technology really brought us together as a society? Expect to see programs of cyber self-control becoming as…

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These Will Be 2016’s Biggest Stories in the WIRED World

Wander around WIRED’s San Francisco headquarters on any given day and you’re likely to encounter quite a zoo: hoverboard-riding video shooters dodging begoggled editors who are testing beta VR hardware; one of our favorite TV makers coming in for a meeting; security writers debating the latest cyberwar skirmish around the corner from a conference call…

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The Internet Of Things – The Next Industrial Revolution

The Internet of Things (IoT) has been called the next industrial revolution that will change the way all businesses, governments, and consumers interact with the physical world. Specifically, the IoT Ecosystem, will enable entities to connect to, and control, their IoT devices, is being used by consumers, businesses, and governments in sixteen environments including manufacturing,…

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Trends for 2016: Five Predictions for What Won’t Happen

While digital trends like mobile messaging apps and mobile commerce will continue to heat up in 2016, other things like viewability and ad blocking won’t. Here are eMarketer’s predictions for what will not happen next year. Ad Blocking Won’t Get Solved in 2016 The debate over ad blocking will heat up and maybe even boil…

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retail

Fitting Room of the Future

Developments in retail technology are offering the potential to boost sales with targeted add-ons. One of the biggest opportunities for fashion retailers to create additional revenue is by targeting their existing customers via add-on sales. Although selling that expensive dress or pair of pants is a great way to add revenue, the profitability of that…

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app

How Many Apps Do Smartphone Owners Use?

How Many Apps Do Smartphone Owners Use? Most apps are not even retained for a full day. There’s almost always an app for that, whether “that” is a taxi service, food delivery or a video game. But with so many popping up all the time, how often are any of them being used? A Localytics…

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HTML5 On The Rise: No Longer Ahead Of Its Time

Today marks the one-year anniversary of the World Wide Web Consortium (W3C) declaring the HTML5 standard complete, a significant milestone in the history of the Internet and web application development. In this past year, HTML5 adoption has gone into overdrive, with more and more companies moving to HTML5 to deliver rich cross-platform web applications. The…

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The Next Frontiers For Social Networking

Back in 2007, after watching Mark Zuckerberg on stage at Facebook Platform announcement, one thing became clear to many; this appearance would one day be remembered as historic as the 1983 Apple Keynote of Young Steve Jobs. Flash forward today, Facebook is a 200 billion dollar behemoth. But the game is still on, and social…

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Asia-Pacific Boasts More Than 1 Billion Smartphone Users

Internet access rates in the Asia-Pacific region vary widely. For example, countries such as China, India and Indonesia are seeing a digital divide between urban populations with high internet access levels and rural areas that lack the infrastructure to support it. Despite these limitations, internet access growth in Asia-Pacific is expected to be 8.2{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} in…

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Deloittes

In-store Wi-Fi keeps customers happy and spending

Deloittes have recently produced a new report called Navigating the Digital Divide which offers some great insights into the gap between consumers’ digital behaviours and expectations and retailers’ ability to deliver the desired experiences. As explored by Deloittes, the common focus for previous studies on digital in the retail marketplace focus on the 6.5{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} of…

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