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Two Worlds Colliding: How LinkedIn Could Take On Salesforce

Today’s B2B sales and marketing folks struggle with the overwhelming number of channels for finding and reaching new leads. The customer “funnel” continues to expand as buyers do more of their own research before raising their hand to connect with a sales rep. But imagine if you could make the funnel wider by identifying leads…

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Ericsson CEO Hans Vestberg On Reinvention

With its illustrious 138-year history, its 114,000 global workforce and its $38 billion dollar market cap, you’d think that the Swedish tech giant Ericsson would be secure as the world’s leading provider of technology and services to telecom operators. But no. As Ericsson CEO Hans Vestberg confesses, every morning while brushing his teeth, he thinks…

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Next Up for Marketing Technology: Measuring Its ROI

Marketing technology adoption will continue to grow next year, and thanks to the massive amount of data marketers now have, tools focused on making sense of all the figures are of particular interest. In September 2014 polling by Experian Data Quality, 89{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} of US data management professionals said they were investing in data quality solutions,…

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10 Trends Transforming Enterprise IT

When it comes to corporate IT, revolution is in the air. The way companies buy, build, manage, optimize and secure information technology is changing dramatically. From cloud computing to big data analytics to ubiquitous mobile connectivity, corporate IT systems are getting faster, more efficient, cheaper to operate and easier to use. In the process, a…

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How to Leverage Tablets for Marketing in Branches

Tablets like iPads have the potential to transform your branch experience. Here are 14 tips and insights to help get your creative juices pumping. Tablets offer a range of useful features for bank and credit union marketers. Tablets are touchscreen enabled, internet accessible, relatively inexpensive, allow exceptionally rich video delivery capability and provide a form…

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Digital Newspaper Readers’ Eyes Shift to Mobile

Where do consumers get their breaking news? According to an August 2014 study from the Newspaper Association of America (NAA) conducted by comScore, 80{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} of US adult internet users accessed digital news content. In terms of unique visitors, the digital newspaper audience came in at 164 million this past August—an 18{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} year-over-year increase. One reason…

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Forget LinkedIn, Conspire Analyses Email To Be Your Next Networking Tool

LinkedIn — now with over 300 million users — has become the go-to platform for networking in the business world. Now, a new startup called Conspire is hoping to dig into that marketshare (and mindshare) with a new approach for how to meet people. It taps into your communications platforms — starting first with email…

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How To Make Social Commerce More Appealing

Social commerce isn’t new, and Twitter’s recent announcement of an in-tweet “buy” button is yet another effort to fuel customer purchases via social. But how many digital buyers in the US actually take the final leap on a social platform? Not too many, according to August 2014 polling by Harris Poll for DigitasLBi, which found…

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9 Books Billionaire Humanitarian Bill Gates Thinks Everyone Should Read

While Bill Gates has a schedule that’s planned down to the minute, the entrepreneur-turned-billionaire-humanitarian still gobbles up about a book a week. Aside from a handful of novels, they’re mostly nonfiction books covering his and his foundation’s broad range of interests. A lot of them are about transforming systems: how nations can intelligently develop, how…

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Instore Insights

Retailers searching for customer loyalty can look beyond freebies and reward points and involve shoppers in product and service creation, provide expert advice, and show authenticity, according to AMP Capital Shopping Centres’ 2014 Recommended Retail Practice Report (RRP). The ninth annual report, titled The Consulting Consumer, found more than 80 per cent of respondents are…

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College Textbook Forecast: Radical Change Ahead

Textbook publishing has long been seen as an impenetrable business, with five major players controlling most of the nearly $14 billion industry. But in recent years, the shift to digital and open-access content has led to a proliferation of free and low-cost alternatives. Meanwhile, spiraling costs, massive student debt, changing consumer demands and public as…

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Latest Shopper Insights Revealed

Omni-channel shopping is becoming more mainstream, according to the latest GfK Futurebuy study. Futurebuy is GfK’s proprietary survey of shopper attitudes and behaviours, run annually since 2006 and in Australia since 2013. The study found that more than half of shoppers conduct consumer electronics shopping tasks both instore and online, while nearly half conducts hopping…

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