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Mothers Get Social on Smartphones

What are today’s mobile mothers doing when they’re tapping and scrolling on their smartphones? According to July 2014 polling by BabyCenter, they’re likely texting or logging on to social media. Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} said they accessed social…

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e-commerce platform

How to choose the right eCommerce platform for your business

A recent NAB report shows Australia’s online retail spending increased to $14.9 billion for the year to January 2014, up 11.3 percent on the previous year. With domestic retailers continuing to control the largest share (74 percent) of online sales, online shopping is here to stay. Businesses who fail to adopt an e-commerce strategy risk…

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The app evolution

The App Evolution: Leaner, Faster, Cheaper

In the battle to get mobile eyeballs, in a world that is more mobile by the minute, the mobile app is stomping all over the mobile web. Both consumers and employees are voting for the convenience, the ease, and the better overall user experience of native apps on both smartphones and tablets. Different studies show…

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Cloud Storage Is Eating The World Alive

Cloud Storage Is Eating The World Alive

“Dead man walking.” That is what many in the storage industry are calling IBM’s storage hardware business. But its storage competitors, including EMC or HP, should not be so quick to wave that flag, as they may follow suit before too long. We are already seeing similar trending signs of their downfall. As you can…

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Cross Channel Marketing

Cross-Channel Marketing is Hot! But Poorly Implemented

As consumers bounce from device to device throughout the day, marketers are trying to figure out how to track them across platforms. As a result, cross-channel marketing was a top priority for the majority of client-side marketers worldwide queried in a May 2014 study by Econsultancy in association with Oracle Marketing Cloud. More than two-thirds…

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Predictive First: How New Era Of Apps Will Change The Game

Over the past several decades, enterprise technology has consistently followed a trail that’s been blazed by top consumer tech brands. This has certainly been true of delivery models – first there were software CDs, then the cloud, and now all kinds of mobile apps. In tandem with this shift, the way we build applications has…

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Smartphone ‘Beacons’: Retail Stock will Sell itself in the Future

Research conducted by Google found that 84 per cent of shoppers use their smartphones when they are in store and, the more expensive the item, the longer they spend using their mobile to research and compare. A challenge for retailers — losing self-serving smartphone shoppers to online competitors — could soon be reversed, with retailers…

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As Compliance and Regulatory Concerns decrease, Industry Invests in Social

It’s a well-known fact that compliance and regulatory issues have held many financial institutions back from embracing the social media world, but based on data released in May 2014 by American Century Investments, this may be changing. While regulatory or compliance issues remained the top concern about social media usage among US financial professionals polled…

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The Ritz-Carlton fine-tunes app to guide consumer experience

The Ritz-Carlton Fine-Tunes App To Guide Consumer Experience

The Ritz-Carlton unveiled its new mobile application after extensive research on the original app led to useful insights. The updated app aims to cover the entire consumer experience, from check-in to check-out. An effective mobile strategy is crucial for both generating bookings and creating a fulfilling guest experience. “One of the best aspects of the…

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New ‘Stickers’ Beacon Hardware Will Pioneer ‘Nearables’

The Internet of Things gets a lot of hype, but its rollout is slow and it will take a long time for consumers to upgrade existing, non-connected devices that still work fine into something that can communicate with computing gadgets like smartphones. Estimote has put a lot of time and work into expediting our connected…

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How Wi-Fi Could Revolutionize The Way We Use The Web

How Wi-Fi Could Revolutionize The Way We Use The Web

“When people hear ‘Wi-Fi’ they say, ‘That’s that thing that doesn’t work very well at my house,’” says Jaime Fink. His company, Mimosa, works with technology that could turn Wi-Fi from a way to save money on our smartphone data plans to an internet connectivity option on par with fiber and leagues above DSL. Mimosa…

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Ever Wonder Why Consumers Don't Click on Mobile Ads

Ever Wonder Why Consumers Don’t Click on Mobile Ads?

Mobile users see a decent amount of ads: March 2014 polling by Nielsen for xAd and Telmetrics found that 70{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} of US adults who used smartphones, tablets or both had encountered mobile ads in the past month. Of course, getting an ad in front of a target doesn’t guarantee interaction, and the majority of mobile…

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