From next year, any retailer with a turnover of more than $3 million holding customer data, will be required to report a successful cyber-attack, inform all affected individuals and make a public apology, or face civil penalties. Looming new privacy and data regulations defined by the Australian Information Commissioner (OAIC) will require all businesses to…
Details
Consumers now expect retailers to have some form of an augmented reality (AR) experience, according to a report by DigitalBridge. Of the consumers surveyed, 20% said they expect retailers to have an AR tool now that iOS 11 has been released, while 49% say they expect retailers to launch AR features within the next six…
Details
More than half of all time spent in digital media is within users’ top five apps, according to comScore’s 2017 US Mobile App Report. Users spend 90% of their mobile app time in their top five apps, making up 51% of total digital time spent. Perhaps more alarming is that half of the time spent…
Details
Apple’s World Wide Developers Conference 2017 (WWDC) started today with the traditional keynote speech announcing Apple’s new and upgraded software and hardware. The overall takeaway from the announcements showed the increasing convergence of the mobile platform, especially the iPads with desktop computing. Artificial intelligence, augmented reality and virtual reality have also become a focus for…
Details
oOh!media’s EXCITE screen network has recorded more than 400,000 shopper engagements with interactive campaigns during its first year. Shoppers’ appetite for the interactive campaigns, that featured on 50 EXCITE screens across Australia’s busiest shopping centres, has exceeded expectations, according to Retail Media experts and leading Out Of Home company oOh!media’s Commercial Director of Retail, Blair…
Details
Virtual and augmented reality-capable systems launched. Apple has unveiled one of its largest updates to its hardware range, launching new laptops, desktops and tablets at its worldwide developer conference. Last year’s MacBook Pro laptops received criticism for not being powerful enough; the devices have now been fitted with Intel “Kaby Lake” 7th generation processors, faster…
Details
Amazon is coming and they will force this upon you if there is any weakness in your business model. Why not pre-empt it? If you want to have a successful, sustainable business, you need to make strategic moves that effectively flip your business. This is true not just in retail, but in any business. Let…
Details
T.S. Eliot once said that the exploratory process often means a return to one’s beginnings. There are many examples of this, from the Internet of Things reinventing everyday household items as “smart devices” to Netflix reinventing the home-entertainment experience. A current, prime example is the growing market of digital-out-of-home placement. The digital-out-of-home (DOOH) market is…
Details
From today, advertisers will be able to bring meaningful interactive content into any environment they choose with oOh!media launching the Mobile Excite network- the next evolution of its interactive retail network. Boasting the latest 4k ultra high definition screens, oOh!’s Mobile Excite network features the same sensory capabilities that saw their retail centre counterparts awarded…
Details