Mobile has been in limelight as the next big thing for the past few years. Fact is, the mobile marketing umbrella is huge! From geo-targeting to in-app advertisements, responsive designs and the list goes on. So will 2015 be yet another year for mobile? In 2015, Mobile Optimization will continue to be big.…
For more than a decade pureplay online retailers and technology vendors have been waging a propaganda war about the future of retailing becoming exclusively online. Seemingly, consumers hate physical shopping so much that the allure of cheap prices and efficiency of transacting would dominate all decision making so much that the tidal wave of consumer…
The potential for QR Codes is limitless. Google has already incorporated them into their Google Places. They now provide local businesses with a sticker to place on their door that when scanned, leads to the website of that business. These codes can be easily scanned through glass windows or doors. And it only takes a…
Consumers don’t think about online or offline—they’re shopping. Most retailers, on the other hand, are still having trouble providing a unified shopping experience. Omnichannel marketing as a term may be trendy, but there’s nothing ephemeral about the idea that customers prefer a seamless, cross-channel shopping experience, according to a new eMarketer report, “Omnichannel Trends 2015:…