Textbook publishing has long been seen as an impenetrable business, with five major players controlling most of the nearly $14 billion industry. But in recent years, the shift to digital and open-access content has led to a proliferation of free and low-cost alternatives. Meanwhile, spiraling costs, massive student debt, changing consumer demands and public as…
Omni-channel shopping is becoming more mainstream, according to the latest GfK Futurebuy study. Futurebuy is GfK’s proprietary survey of shopper attitudes and behaviours, run annually since 2006 and in Australia since 2013. The study found that more than half of shoppers conduct consumer electronics shopping tasks both instore and online, while nearly half conducts hopping…
What are today’s mobile mothers doing when they’re tapping and scrolling on their smartphones? According to July 2014 polling by BabyCenter, they’re likely texting or logging on to social media. Nine in 10 US mother smartphone users surveyed said they used their phones at least daily to send texts, while 79{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} said they accessed social…
A recent NAB report shows Australia’s online retail spending increased to $14.9 billion for the year to January 2014, up 11.3 percent on the previous year. With domestic retailers continuing to control the largest share (74 percent) of online sales, online shopping is here to stay. Businesses who fail to adopt an e-commerce strategy risk…
In the battle to get mobile eyeballs, in a world that is more mobile by the minute, the mobile app is stomping all over the mobile web. Both consumers and employees are voting for the convenience, the ease, and the better overall user experience of native apps on both smartphones and tablets. Different studies show…
“Dead man walking.” That is what many in the storage industry are calling IBM’s storage hardware business. But its storage competitors, including EMC or HP, should not be so quick to wave that flag, as they may follow suit before too long. We are already seeing similar trending signs of their downfall. As you can…
As consumers bounce from device to device throughout the day, marketers are trying to figure out how to track them across platforms. As a result, cross-channel marketing was a top priority for the majority of client-side marketers worldwide queried in a May 2014 study by Econsultancy in association with Oracle Marketing Cloud. More than two-thirds…