The app evolution

The App Evolution: Leaner, Faster, Cheaper

In the battle to get mobile eyeballs, in a world that is more mobile by the minute, the mobile app is stomping all over the mobile web. Both consumers and employees are voting for the convenience, the ease, and the better overall user experience of native apps on both smartphones and tablets. Different studies show…

Cloud Storage Is Eating The World Alive

Cloud Storage Is Eating The World Alive

“Dead man walking.” That is what many in the storage industry are calling IBM’s storage hardware business. But its storage competitors, including EMC or HP, should not be so quick to wave that flag, as they may follow suit before too long. We are already seeing similar trending signs of their downfall. As you can…

Cross Channel Marketing

Cross-Channel Marketing is Hot! But Poorly Implemented

As consumers bounce from device to device throughout the day, marketers are trying to figure out how to track them across platforms. As a result, cross-channel marketing was a top priority for the majority of client-side marketers worldwide queried in a May 2014 study by Econsultancy in association with Oracle Marketing Cloud. More than two-thirds…

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Predictive First: How New Era Of Apps Will Change The Game

Over the past several decades, enterprise technology has consistently followed a trail that’s been blazed by top consumer tech brands. This has certainly been true of delivery models – first there were software CDs, then the cloud, and now all kinds of mobile apps. In tandem with this shift, the way we build applications has…

The Ritz-Carlton fine-tunes app to guide consumer experience

The Ritz-Carlton Fine-Tunes App To Guide Consumer Experience

The Ritz-Carlton unveiled its new mobile application after extensive research on the original app led to useful insights. The updated app aims to cover the entire consumer experience, from check-in to check-out. An effective mobile strategy is crucial for both generating bookings and creating a fulfilling guest experience. “One of the best aspects of the…