1. Uneasy Street: The ubertrend for 2016 is the sense of unease that pervades much if not most of life, including keeping children safe, climate change and many more worries. 2. Tech Addict: Over connection is disconnection, has technology really brought us together as a society? Expect to see programs of cyber self-control becoming as…
Wander around WIRED’s San Francisco headquarters on any given day and you’re likely to encounter quite a zoo: hoverboard-riding video shooters dodging begoggled editors who are testing beta VR hardware; one of our favorite TV makers coming in for a meeting; security writers debating the latest cyberwar skirmish around the corner from a conference call…
The Internet of Things (IoT) has been called the next industrial revolution that will change the way all businesses, governments, and consumers interact with the physical world. Specifically, the IoT Ecosystem, will enable entities to connect to, and control, their IoT devices, is being used by consumers, businesses, and governments in sixteen environments including manufacturing,…
While digital trends like mobile messaging apps and mobile commerce will continue to heat up in 2016, other things like viewability and ad blocking won’t. Here are eMarketer’s predictions for what will not happen next year. Ad Blocking Won’t Get Solved in 2016 The debate over ad blocking will heat up and maybe even boil…
Developments in retail technology are offering the potential to boost sales with targeted add-ons. One of the biggest opportunities for fashion retailers to create additional revenue is by targeting their existing customers via add-on sales. Although selling that expensive dress or pair of pants is a great way to add revenue, the profitability of that…
How Many Apps Do Smartphone Owners Use? Most apps are not even retained for a full day. There’s almost always an app for that, whether “that” is a taxi service, food delivery or a video game. But with so many popping up all the time, how often are any of them being used? A Localytics…
The CEO of outdoor company Ooh Media has challenged marketers and their agencies to think about outdoor advertising for more than just public relations stunts. Speaking at a media launch for Ooh Media’s new interactive retail panels, Brendon Cook argued too many marketers/agencies saw out of home digital panels as an opportunity to try and…
Today marks the one-year anniversary of the World Wide Web Consortium (W3C) declaring the HTML5 standard complete, a significant milestone in the history of the Internet and web application development. In this past year, HTML5 adoption has gone into overdrive, with more and more companies moving to HTML5 to deliver rich cross-platform web applications. The…
Back in 2007, after watching Mark Zuckerberg on stage at Facebook Platform announcement, one thing became clear to many; this appearance would one day be remembered as historic as the 1983 Apple Keynote of Young Steve Jobs. Flash forward today, Facebook is a 200 billion dollar behemoth. But the game is still on, and social…