The Ritz-Carlton unveiled its new mobile application after extensive research on the original app led to useful insights. The updated app aims to cover the entire consumer experience, from check-in to check-out. An effective mobile strategy is crucial for both generating bookings and creating a fulfilling guest experience. “One of the best aspects of the…
The Internet of Things gets a lot of hype, but its rollout is slow and it will take a long time for consumers to upgrade existing, non-connected devices that still work fine into something that can communicate with computing gadgets like smartphones. Estimote has put a lot of time and work into expediting our connected…
“When people hear ‘Wi-Fi’ they say, ‘That’s that thing that doesn’t work very well at my house,’” says Jaime Fink. His company, Mimosa, works with technology that could turn Wi-Fi from a way to save money on our smartphone data plans to an internet connectivity option on par with fiber and leagues above DSL. Mimosa…
Mobile users see a decent amount of ads: March 2014 polling by Nielsen for xAd and Telmetrics found that 70{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} of US adults who used smartphones, tablets or both had encountered mobile ads in the past month. Of course, getting an ad in front of a target doesn’t guarantee interaction, and the majority of mobile…
We’re starting to understand what’s next for Windows. Considering the most recent leaks involving the Charms Bar, desktop improvements, and the like, it’s becoming plain that some of what Windows 8 emphasized and introduced will be scaled back in Microsoft’s next Windows build. Windows 9, often referred to as Threshold, isn’t too far away. There…
Do you still use your company intranet? While websites have become more interactive and social media savvy, the company intranet now feels rather old-school, almost prehistoric. If you are looking for more efficient internal communications then developing a Facebook style social network in-house, has many advantages over the old standard intranet. Many high tech organisations,…
In our ever-changing online world, it can seem like an SEO’s life is a never-ending attempt to keep up with algorithm changes. Constant fixes, undoing of old work performed by previous agencies, and trying to predict what the next shift will bring. It can be exhausting and even appear futile. But what if there was…
By now, almost every business has some forms of social media presence. Social media is about the convergence of communication and information. It can be a very powerful tool if implemented correctly. Social media is a critical component of digital marketing. According to a recent survey below, 46{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} of respondents plan to increase spend on…
Beacons are a new type of device that could change the way people shop in stores and revolutionise how retailers collect consumer data and interact with shoppers.Retailers can use beacons to trigger location-based features on customers’ smartphone apps, including targetedcoupons, store maps, and hands-free payments. There has been a lot of confusion about how beacons…