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July 8, 2014

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THE BEACONS FAQ

THE BEACONS FAQ: It’s Time To Set The Story Straight About Beacons And Apple’s IBeacon System

BlogBy LeeJuly 8, 2014

Beacons are a new type of device that could change the way people shop in stores and revolutionise how retailers collect consumer data and interact with shoppers.Retailers can use beacons to trigger location-based features on customers’ smartphone apps, including targetedcoupons, store maps, and hands-free payments. There has been a lot of confusion about how beacons…

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