Marketing technology adoption will continue to grow next year, and thanks to the massive amount of data marketers now have, tools focused on making sense of all the figures are of particular interest. In September 2014 polling by Experian Data Quality, 89{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} of US data management professionals said they were investing in data quality solutions,…
When it comes to corporate IT, revolution is in the air. The way companies buy, build, manage, optimize and secure information technology is changing dramatically. From cloud computing to big data analytics to ubiquitous mobile connectivity, corporate IT systems are getting faster, more efficient, cheaper to operate and easier to use. In the process, a…
Tablets like iPads have the potential to transform your branch experience. Here are 14 tips and insights to help get your creative juices pumping. Tablets offer a range of useful features for bank and credit union marketers. Tablets are touchscreen enabled, internet accessible, relatively inexpensive, allow exceptionally rich video delivery capability and provide a form…
Where do consumers get their breaking news? According to an August 2014 study from the Newspaper Association of America (NAA) conducted by comScore, 80{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} of US adult internet users accessed digital news content. In terms of unique visitors, the digital newspaper audience came in at 164 million this past August—an 18{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} year-over-year increase. One reason…
LinkedIn — now with over 300 million users — has become the go-to platform for networking in the business world. Now, a new startup called Conspire is hoping to dig into that marketshare (and mindshare) with a new approach for how to meet people. It taps into your communications platforms — starting first with email…
Social commerce isn’t new, and Twitter’s recent announcement of an in-tweet “buy” button is yet another effort to fuel customer purchases via social. But how many digital buyers in the US actually take the final leap on a social platform? Not too many, according to August 2014 polling by Harris Poll for DigitasLBi, which found…
While Bill Gates has a schedule that’s planned down to the minute, the entrepreneur-turned-billionaire-humanitarian still gobbles up about a book a week. Aside from a handful of novels, they’re mostly nonfiction books covering his and his foundation’s broad range of interests. A lot of them are about transforming systems: how nations can intelligently develop, how…
Retailers searching for customer loyalty can look beyond freebies and reward points and involve shoppers in product and service creation, provide expert advice, and show authenticity, according to AMP Capital Shopping Centres’ 2014 Recommended Retail Practice Report (RRP). The ninth annual report, titled The Consulting Consumer, found more than 80 per cent of respondents are…