A crime thriller, Their Lost Daughters by Joy Ellis, is the number one bestselling ebook on Amazon in Australia in April 2017. Two teenage girls go to a party but only one, Toni, survives. She is found deliriously wandering muddy fields. The second place bestseller, and last week’s number one, is Silent Child by Sarah…
Hot technologies at CES, from self-driving cars to increasingly smart wearables, are already influencing consumers’ expectations for connectivity — and how they interact with screens, period. But even in the midst of this change, execs argued that “traditional” out-of-home advertising isn’t going anywhere; it’s just set to become more interactive. “Some say that because of…
Years ago there was a real buzz around application outsourcing. Everyone was reading about how outsourcing was going to open up huge armies of cheap developers around the world. Local companies would disband their existing development teams to reap the financial windfall that these cut-price teams would bring. Many big players jumped on this bandwagon,…
Toms shoes have opened a pop-up store in Chicago. Within the store is 30 foot wide pixel wall which enables the retailer to broadcast messages across the length of the store. There are interactive tables that detect products placed on them through an RFID chip which is placed on every product. The customers can then…
Technology may not be the first thing you think of when you think of the beauty sector, but market leader, Sephora, is certainly a forerunner in exploring innovative ways technology can enhance upselling instore, and the store experience. Social media and the rise of the beauty blogger or ‘vlogger’ have changed the beauty industry. Beauty…
Pick up your smartphone, browse through your favorite apps, lock the screen and pick it up again later to repeat the entire process. The wonder element associated with this well-known device has become routine. Smartphones these days have limited usage when it comes to conventional voice calling. Software applications intended for data broadcasting and sharing…
As a marketer, you must have puzzled over which digital channel is more effective for connecting and engaging with your customers. Your ROI has to be high enough to justify the marketing budget, too. So, do you need to start mobile marketing? Should you stick to traditional SMS and e-mail routes or try push notifications?…
It looks like there are significant barriers to adoption for new mobile apps. New research from Nielsen indicates that the number of mobile apps being used by consumers seems to have remained fairly static since 2012, even if the time users spend in their apps has actually increased by a whopping 77{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9}. Back in 2012,…
The first campaign in New Zealand to utilise the cutting edge functionality of oOh!media’s EXCITE interactive retail panels encourages shoppers to take a selfie using its in-built-camera, accessorise the images on its touch screen and then have it emailed or shared on their social networks. The EXCITE activation is part of the #BeMoreFanta campaign aims…