QR codes are beginning to enter the mainstream in Singapore, driven by the mass adoption and usage of smartphones. But while critics might argue that NFC technology will supplant QR codes, I wholeheartedly disagree. Although NFC trials are slated to start in Singapore this year, I’d wager that mainstream adoption is at least one year…
In his famed experiments, Ivan Pavlov trained his dogs to associate mealtime with the ring of a bell. Pavlov found he could elicit an involuntary physical response in his dogs with a simple jingle. Every time his bell rang, the dogs began to salivate. Today, the beeps, buzzes, rings, flags, pushes and pings blasting from…
Avalon Beach RSL Club is the first to pilot an exciting innovation from Instorevision. Free to the club, the CommuniTV large interactive touchscreen wirelessly updates members and visitors with club events & community news. CommuniTV generates ongoing donations to assist the club in helping local charitable causes, thanks to the advertising panels purchased by local…
Mobile has been in limelight as the next big thing for the past few years. Fact is, the mobile marketing umbrella is huge! From geo-targeting to in-app advertisements, responsive designs and the list goes on. So will 2015 be yet another year for mobile? In 2015, Mobile Optimization will continue to be big.…
For more than a decade pureplay online retailers and technology vendors have been waging a propaganda war about the future of retailing becoming exclusively online. Seemingly, consumers hate physical shopping so much that the allure of cheap prices and efficiency of transacting would dominate all decision making so much that the tidal wave of consumer…
The potential for QR Codes is limitless. Google has already incorporated them into their Google Places. They now provide local businesses with a sticker to place on their door that when scanned, leads to the website of that business. These codes can be easily scanned through glass windows or doors. And it only takes a…
Consumers don’t think about online or offline—they’re shopping. Most retailers, on the other hand, are still having trouble providing a unified shopping experience. Omnichannel marketing as a term may be trendy, but there’s nothing ephemeral about the idea that customers prefer a seamless, cross-channel shopping experience, according to a new eMarketer report, “Omnichannel Trends 2015:…
It has gradually become a norm for online business owners to offer product discounts in their customer loyalty programs. They believe that it is the best way to capture a customer’s heart despite them bearing the brunt of low profit margins. However, there is a likelihood that giving away product discounts will turn non price-sensitive…
In the business of connecting travelers with affordable, memorable, and sometimes unusual rooms, Airbnb rules the roost. But for the brand that revolutionized the hospitality industry and kickstarted the sharing economy’s P2P marketplace model, storytelling is proving to be among its greatest strengths. For the past 24 months, Inc. magazine’s company of the year has…