Over the past several decades, enterprise technology has consistently followed a trail that’s been blazed by top consumer tech brands. This has certainly been true of delivery models – first there were software CDs, then the cloud, and now all kinds of mobile apps. In tandem with this shift, the way we build applications has…
Research conducted by Google found that 84 per cent of shoppers use their smartphones when they are in store and, the more expensive the item, the longer they spend using their mobile to research and compare. A challenge for retailers — losing self-serving smartphone shoppers to online competitors — could soon be reversed, with retailers…
It’s a well-known fact that compliance and regulatory issues have held many financial institutions back from embracing the social media world, but based on data released in May 2014 by American Century Investments, this may be changing. While regulatory or compliance issues remained the top concern about social media usage among US financial professionals polled…
The Ritz-Carlton unveiled its new mobile application after extensive research on the original app led to useful insights. The updated app aims to cover the entire consumer experience, from check-in to check-out. An effective mobile strategy is crucial for both generating bookings and creating a fulfilling guest experience. “One of the best aspects of the…
The Internet of Things gets a lot of hype, but its rollout is slow and it will take a long time for consumers to upgrade existing, non-connected devices that still work fine into something that can communicate with computing gadgets like smartphones. Estimote has put a lot of time and work into expediting our connected…
“When people hear ‘Wi-Fi’ they say, ‘That’s that thing that doesn’t work very well at my house,’” says Jaime Fink. His company, Mimosa, works with technology that could turn Wi-Fi from a way to save money on our smartphone data plans to an internet connectivity option on par with fiber and leagues above DSL. Mimosa…
Mobile users see a decent amount of ads: March 2014 polling by Nielsen for xAd and Telmetrics found that 70{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} of US adults who used smartphones, tablets or both had encountered mobile ads in the past month. Of course, getting an ad in front of a target doesn’t guarantee interaction, and the majority of mobile…