It has gradually become a norm for online business owners to offer product discounts in their customer loyalty programs. They believe that it is the best way to capture a customer’s heart despite them bearing the brunt of low profit margins. However, there is a likelihood that giving away product discounts will turn non price-sensitive…
In the business of connecting travelers with affordable, memorable, and sometimes unusual rooms, Airbnb rules the roost. But for the brand that revolutionized the hospitality industry and kickstarted the sharing economy’s P2P marketplace model, storytelling is proving to be among its greatest strengths. For the past 24 months, Inc. magazine’s company of the year has…
Luxury products need a very special marketing approach, and the informational approach to marketing them usually does not work. You need something more, something that goes beyond the regular promises other brands and products make. Undoubtedly, the visual component is essential in luxury marketing, but which marketing channel is the best option? E-mails frequently go…
The number of internet users worldwide will surpass 3 billion in 2015, according to new figures from eMarketer, increasing 6.2{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} next year to reach 42.4{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} of the entire world’s population. This year, the internet will reach more than two in five people in the world for the first time as online audience hits 2.89 billion…
Every digital marketer knows there’s a wealth of data out there to make their efforts—potentially—more effective. Likewise, every digital marketer knows there are approximately a million and one tools that promise to take that data and turn it into proven ROI. But what kinds of technology actually help? As marketers struggle with marketing integration technologies,…
The supermarket chain is running the digital retail pilot in Coventry, Woolwich and Broadstairs, in partnership with Cisco. All three stores are equipped with a digital signage unit, advertising the various clothing lines available through F&F, and a self-service touchscreen kiosk, which customers can use to browse and make purchases using chip-and-pin. The kiosk, developed…
After indoor positioning with Wi-Fi, beacon technology is a massive step forward in ambient context identification, which is why this technology is all the buzz of late. Beacons allow for background positioning and detection, giving new power to a phone that can make it truly “smart.” Because they offer the potential to target a consumer…
Today’s B2B sales and marketing folks struggle with the overwhelming number of channels for finding and reaching new leads. The customer “funnel” continues to expand as buyers do more of their own research before raising their hand to connect with a sales rep. But imagine if you could make the funnel wider by identifying leads…
With its illustrious 138-year history, its 114,000 global workforce and its $38 billion dollar market cap, you’d think that the Swedish tech giant Ericsson would be secure as the world’s leading provider of technology and services to telecom operators. But no. As Ericsson CEO Hans Vestberg confesses, every morning while brushing his teeth, he thinks…