The CEO of outdoor company Ooh Media has challenged marketers and their agencies to think about outdoor advertising for more than just public relations stunts. Speaking at a media launch for Ooh Media’s new interactive retail panels, Brendon Cook argued too many marketers/agencies saw out of home digital panels as an opportunity to try and…
Today marks the one-year anniversary of the World Wide Web Consortium (W3C) declaring the HTML5 standard complete, a significant milestone in the history of the Internet and web application development. In this past year, HTML5 adoption has gone into overdrive, with more and more companies moving to HTML5 to deliver rich cross-platform web applications. The…
Back in 2007, after watching Mark Zuckerberg on stage at Facebook Platform announcement, one thing became clear to many; this appearance would one day be remembered as historic as the 1983 Apple Keynote of Young Steve Jobs. Flash forward today, Facebook is a 200 billion dollar behemoth. But the game is still on, and social…
Internet access rates in the Asia-Pacific region vary widely. For example, countries such as China, India and Indonesia are seeing a digital divide between urban populations with high internet access levels and rural areas that lack the infrastructure to support it. Despite these limitations, internet access growth in Asia-Pacific is expected to be 8.2{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} in…
Deloittes have recently produced a new report called Navigating the Digital Divide which offers some great insights into the gap between consumers’ digital behaviours and expectations and retailers’ ability to deliver the desired experiences. As explored by Deloittes, the common focus for previous studies on digital in the retail marketplace focus on the 6.5{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} of…
All seeing, all pervading, ever-present, the ideal retail omni-channel experience. It’s interesting to see the term ‘digital’ used so freely, yet ask many retailers for their definition of digital and you see many varied responses. Is digital this ethereal catchall, or is it in fact any communication through a virtual medium? If you agree with…
It’s gotten much more common today to find businesses that offer complimentary WiFi for their patrons, especially in cities. Still, there are many places outside of Big-City-America where free WiFi is the exception and not the rule. (Trust me, living and working in semi-rural Ohio, I know!) If you are on the fence about whether…
New mobile internet trends have caught my attention this week. Today, we look at their impact on the news business. In developing countries, mobile growth keeps accelerating. In Nigeria (pop: 173 million, median age: 18), based on page views count, 76{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} of internet traffic now comes from mobile. In India (pop: 1.25 billion), the rate…
GOOGLE SHOWED OFF any number of potentially revolutionary technologies at its I/O developer conference keynote Thursday. There was Jump, a platform for generating 3D virtual reality content, and Brillo, Google’s latest entrant into the smart-home horse race. But the company’s most important announcement was the evolution of a technology that’s nearly three years old. It…