Loyalty programs have not evolved with the digital age and are failing to engage consumers, according to a new report, “Fixing the Cracks: Reinventing Loyalty Programs for the Digital Age’ by Capgemini Consulting. The research shows that most loyalty programs follow a basic transactional philosophy where rewards are based on purchase. Only a small minority…
On Tuesday, Apple released new details about its 2015 developers conference, including a logo for the conference that resembles the shape of an Apple TV. The slogan for the conference – “the epicenter of change” – hints that Apple might announce that it is turning the Apple TV into a smart home hub, or…
MOBILE EXPERIENCE IMPACTS THE WHOLE PICTURE: When there’s poor user experience on a mobile device the performance of the website as a whole tends to suffer, according to a new report from Adobe Digital Index (ADI). Standard website metrics like page views and conversion rates are significantly lower when the mobile experience lags, partially…
Google has long envisioned a mobile future where every website on the planet works equally well on a phone, tablet or desktop. Google has now announced this change is mandatory!
“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in your search results.” Google Webmaster
From March 2015, SMRT Singapore is rolling out the latest in 3D Wayfinder technology – encompassing live data feeds for its transport services – into its transport hubs across Singapore. The interactive screens display “real time bus and train” information with bus arrival and routes, via an API with the SMRT live data feeds. The…
Enterprise mobile applications – like enterprise cloud applications a decade before – are poised to become a $100 billion market opportunity. I’ve worked with enterprise technologies exclusively for more than a decade and have watched as cloud apps took the enterprise by storm, giving businesses more flexibility and power than ever before. Now, enterprise mobile…
Microsoft wasn’t kidding when it promised to ship Windows 10 builds more quickly. Today, less than two weeks after its last iteration, the company has kicked out a new build that contains an important new feature: Project Spartan. The new build’s number is 10047 10049, up a total of 68 from the preceding release. If…