Google has long envisioned a mobile future where every website on the planet works equally well on a phone, tablet or desktop. Google has now announced this change is mandatory!

“Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in your search results.” Google Webmaster

responsive website

With this announcement, Google has drawn an inevitable line in the sand for mobile-friendly adoption, and it is likely to have as much of an impact on organic search results as any of the major algorithm updates over the past five years, including the Penguin and Panda updates.


Why is this 21st April algorithm change so seismic?

What Google is telling us is that mobile-friendly and mobile-responsive websites will be rewarded with better positioning in Google’s mobile search engine results, and thus more traffic from a rapidly expanding user base.

Conversely, websites that are not mobile friendly will see less mobile organic traffic, receive a smaller piece of the expanding mobile pie, and will be forced to rely on a shrinking desktop-based audience

Website owners don’t have an option, they have a missive from Google: GO MOBILE

While the catalyst for change is the ability to compete for mobile organic traffic, there are numerous benefits to re-theming a website for a mobile audience, including a better user experience, longer time on site and higher conversion rates.

For websites that are not currently mobile-friendly but are on a platform that has good options (WordPress, Joomla, for example), the changeover may be relatively painless and inexpensive. For websites that are older (2011 or earlier) or on a legacy system, now is the time to commit to the site rebuild that has been pushed down the priority list for months or years.

Businesses may be pleasantly surprised to find that the cost of migration is recouped by a mobile audience that engages more, inquires more and buys more.


When implementing a responsive web solution trust the experts. Here are a selection of our latest Responsive Websites:



  • Fully response website with
  • Dynamic “on the fly” Brochure creation.
  • Preformed brochure Newsstand with
  • Content being updating in real-time through the Inbuilt CMS



  • Fully response website
  • “Members only” Private Social Network
  • Online eCommerce for Membership and Conferences
  • Online Learning programmes
  • Blog and Social Media
  • Inbuilt CMS



  • Fully response website
  • Product Selection
  • Image Library and Case Studies
  • Inbuilt CMS

Call us today to discuss your current situation and we can create a solution for you to become mobile-friendly in no time at all…