THE BEACONS FAQ: It’s Time To Set The Story Straight About Beacons And Apple’s IBeacon System
Beacons are a new type of device that could change the way people shop in stores and revolutionise how retailers collect consumer data and interact with shoppers.Retailers can use beacons to trigger location-based features on customers’ smartphone apps, including targetedcoupons, store maps, and hands-free payments. There has been a lot of confusion about how beacons…