Interactive Ads Soar During First Year Of oOh!’s Excite Screens
oOh!media’s EXCITE screen network has recorded more than 400,000 shopper engagements with interactive campaigns during its first year. Shoppers’ appetite for the interactive campaigns, that featured on 50 EXCITE screens across Australia’s busiest shopping centres, has exceeded expectations, according to Retail Media experts and leading Out Of Home company oOh!media’s Commercial Director of Retail, Blair…