July 2017

With A Focus On AI, VR And AR, Apple Announces Hardware And Software Upgrades

Apple’s World Wide Developers Conference 2017 (WWDC) started today with the traditional keynote speech announcing Apple’s new and upgraded software and hardware. The overall takeaway from the announcements showed the increasing convergence of the mobile platform, especially the iPads with desktop computing. Artificial intelligence, augmented reality and virtual reality have also become a focus for…

Interactive Ads Soar During First Year Of oOh!’s Excite Screens

oOh!media’s EXCITE screen network has recorded more than 400,000 shopper engagements with interactive campaigns during its first year. Shoppers’ appetite for the interactive campaigns, that featured on 50 EXCITE screens across Australia’s busiest shopping centres, has exceeded expectations, according to Retail Media experts and leading Out Of Home company oOh!media’s Commercial Director of Retail, Blair…