Amazon is coming and they will force this upon you if there is any weakness in your business model. Why not pre-empt it? If you want to have a successful, sustainable business, you need to make strategic moves that effectively flip your business. This is true not just in retail, but in any business. Let…
T.S. Eliot once said that the exploratory process often means a return to one’s beginnings. There are many examples of this, from the Internet of Things reinventing everyday household items as “smart devices” to Netflix reinventing the home-entertainment experience. A current, prime example is the growing market of digital-out-of-home placement. The digital-out-of-home (DOOH) market is…
From today, advertisers will be able to bring meaningful interactive content into any environment they choose with oOh!media launching the Mobile Excite network- the next evolution of its interactive retail network. Boasting the latest 4k ultra high definition screens, oOh!’s Mobile Excite network features the same sensory capabilities that saw their retail centre counterparts awarded…
A crime thriller, Their Lost Daughters by Joy Ellis, is the number one bestselling ebook on Amazon in Australia in April 2017. Two teenage girls go to a party but only one, Toni, survives. She is found deliriously wandering muddy fields. The second place bestseller, and last week’s number one, is Silent Child by Sarah…