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December 17, 2015

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Trends for 2016: Five Predictions for What Won’t Happen

BlogBy LeeDecember 17, 2015

While digital trends like mobile messaging apps and mobile commerce will continue to heat up in 2016, other things like viewability and ad blocking won’t. Here are eMarketer’s predictions for what will not happen next year. Ad Blocking Won’t Get Solved in 2016 The debate over ad blocking will heat up and maybe even boil…

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