November 2015

Ooh Media Boss Challenges Marketers To Move Away From Outdoor Stunts And Embrace Digital

The CEO of outdoor company Ooh Media has challenged marketers and their agencies to think about outdoor advertising for more than just public relations stunts. Speaking at a media launch for Ooh Media’s new interactive retail panels, Brendon Cook argued too many marketers/agencies saw out of home digital panels as an opportunity to try and…

HTML5 On The Rise: No Longer Ahead Of Its Time

Today marks the one-year anniversary of the World Wide Web Consortium (W3C) declaring the HTML5 standard complete, a significant milestone in the history of the Internet and web application development. In this past year, HTML5 adoption has gone into overdrive, with more and more companies moving to HTML5 to deliver rich cross-platform web applications. The…