It has gradually become a norm for online business owners to offer product discounts in their customer loyalty programs. They believe that it is the best way to capture a customer’s heart despite them bearing the brunt of low profit margins. However, there is a likelihood that giving away product discounts will turn non price-sensitive…
In the business of connecting travelers with affordable, memorable, and sometimes unusual rooms, Airbnb rules the roost. But for the brand that revolutionized the hospitality industry and kickstarted the sharing economy’s P2P marketplace model, storytelling is proving to be among its greatest strengths. For the past 24 months, Inc. magazine’s company of the year has…
Luxury products need a very special marketing approach, and the informational approach to marketing them usually does not work. You need something more, something that goes beyond the regular promises other brands and products make. Undoubtedly, the visual component is essential in luxury marketing, but which marketing channel is the best option? E-mails frequently go…