Fitting rooms are one of the major ‘pinch points’ for customers in fashion / clothing retail stores, while conversely being the ideal location to interact and upsell customer
Interactive ChangeRoom is an innovative RFID platform designed for retailers to address the multiple challenges of increasing sales per customer, marketing and merchandising, addressing customer satisfaction, business intelligence and theft reduction.
PRIMARK ChangeRoom with Fitting Room Touch-Screens:
Adding the Changeroom Touch Screens in each fitting room provides the following additional benefits:
- Call assist panels located in each individual fitting room
- Match products taken into the changing room with offers targeted at that individual shopper
- Offer other clothing options to the customer
- Offer optional “most popular” items for each garment choice
- Advertise or promote website links for garment purchase within each cubicle
Change Room Standard Platform:
Central Panel in the fitting room complex has the following benefits:
- Monitor the number of garments in / out of each fitting room cubicle
- Indicate the maximum number of products allowed in fitting room
- Compare garments taken into the fitting room with items purchased
- HELP Button for Assistance Alert call
- Collate and benchmark the number of assistance requests made and attended
- Record the duration of time that a fitting room is occupied
- Schedule and verify fitting room checks if required
- Connection to Online eCommerce and data systems
interactive Changeroom Benefits
Enhanced customer service
- Offering shoppers a higher level of associate assistance in the change rooms making them feel just how important they are to the business
Increased sales
- Customers can notify store associates if they need another size by pushing a call button in the change room increasing customer service.
Increased business information
- Clear understanding of change room occupancy, sales cleanliness cycles, call assist requests and responses
Theft reduction in change rooms
- Better staffing and monitoring of merchandise coming in and going out.
Payroll reduction
- Attendants work the sales floor when there is no one in the change rooms. When someone enters the change room area, attendants are paged.
Reduction of returns and reduction of markdowns
- Due to improper fit of clothing not tried on.
- Easy identification of “abandoned merchandise” reduces manpower for re-merchandising or garments requiring markdown to sell.
Enhanced Sales and Fitting Room Reporting:
In addition to improving the day-to-day operation of the fitting room, management information is generated and system reports can be viewed through a secure web-portal by authorised members of staff, allowing them to understand:
- Garment count vs time in fitting room
- Time {69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} staff coverage at the fitting rooms
- Total garments taken in vs time of day
- Average {69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} cubicle occupancy vs time of day
- Assistance requests and response times
Consumer Alert System:
When a shopper enters the fitting room area, a motion detector triggers a page message to the appropriate store associate.
The Fitting Room Management System welcomes the shopper and directs them to a free change room and then monitors the customers garment selections – via the RFID tags – and requirements for assistance.
“As sales assistants connect with customers and answer assistance requests during the fitting process, sales increase, theft decreases and customer satisfaction improves.”
