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June 20, 2016

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E-mail vs. SMS vs. Push Notifications: Which Is More Effective?

BlogBy LeeJune 20, 2016

As a marketer, you must have puzzled over which digital channel is more effective for connecting and engaging with your customers. Your ROI has to be high enough to justify the marketing budget, too. So, do you need to start mobile marketing? Should you stick to traditional SMS and e-mail routes or try push notifications?…

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