What’s Mobile’s Role in the Omnichannel Experience?

Consumers don’t think about online or offline—they’re shopping. Most retailers, on the other hand, are still having trouble providing a unified shopping experience. Omnichannel marketing as a term may be trendy, but there’s nothing ephemeral about the idea that customers prefer a seamless, cross-channel shopping experience, according to a new eMarketer report, “Omnichannel Trends 2015:…