Digital Out of Home: Reinventing Signs From Billboards to Jukeboxes

T.S. Eliot once said that the exploratory process often means a return to one’s beginnings. There are many examples of this, from the Internet of Things reinventing everyday household items as “smart devices” to Netflix reinventing the home-entertainment experience. A current, prime example is the growing market of digital-out-of-home placement. The digital-out-of-home (DOOH) market is…