Half Of Digital Media Time Is Spent In Five Apps

More than half of all time spent in digital media is within users’ top five apps, according to comScore’s 2017 US Mobile App Report. Users spend 90{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} of their mobile app time in their top five apps, making up 51{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} of total digital time spent. Perhaps more alarming is that half of the time spent…