AR Is Now A Must-Have In Retail

Consumers now expect retailers to have some form of an augmented reality (AR) experience, according to a report by DigitalBridge. Of the consumers surveyed, 20{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} said they expect retailers to have an AR tool now that iOS 11 has been released, while 49{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} say they expect retailers to launch AR features within the next six…