Ever Wonder Why Consumers Don't Click on Mobile Ads

Ever Wonder Why Consumers Don’t Click on Mobile Ads?

Mobile users see a decent amount of ads: March 2014 polling by Nielsen for xAd and Telmetrics found that 70{69ae0a25d93a3bfb4c7a14c6cb5bc2b4db8e6111ae4c35307d8a6dded8443ab9} of US adults who used smartphones, tablets or both had encountered mobile ads in the past month. Of course, getting an ad in front of a target doesn’t guarantee interaction, and the majority of mobile…

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