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How Location Is Revolutionizing Digital Out-Of-Home

Hot technologies at CES, from self-driving cars to increasingly smart wearables, are already influencing consumers’ expectations for connectivity — and how they interact with screens, period. But even in the midst of this change, execs argued that “traditional” out-of-home advertising isn’t going anywhere; it’s just set to become more interactive. “Some say that because of…

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5 Reasons Why You Should Outsource App Development

Years ago there was a real buzz around application outsourcing. Everyone was reading about how outsourcing was going to open up huge armies of cheap developers around the world. Local companies would disband their existing development teams to reap the financial windfall that these cut-price teams would bring. Many big players jumped on this bandwagon,…

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The Store of the Future

Toms shoes have opened a pop-up store in Chicago. Within the store is 30 foot wide pixel wall which enables the retailer to broadcast messages across the length of the store. There are interactive tables that detect products placed on them through an RFID chip which is placed on every product. The customers can then…

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Investing In Instore Digital Tech

Technology may not be the first thing you think of when you think of the beauty sector, but market leader, Sephora, is certainly a forerunner in exploring innovative ways technology can enhance upselling instore, and the store experience. Social media and the rise of the beauty blogger or ‘vlogger’ have changed the beauty industry. Beauty…

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Smartphones Are Just Small Digital Signage Displays

Pick up your smartphone, browse through your favorite apps, lock the screen and pick it up again later to repeat the entire process. The wonder element associated with this well-known device has become routine. Smartphones these days have limited usage when it comes to conventional voice calling. Software applications intended for data broadcasting and sharing…

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E-mail vs. SMS vs. Push Notifications: Which Is More Effective?

As a marketer, you must have puzzled over which digital channel is more effective for connecting and engaging with your customers. Your ROI has to be high enough to justify the marketing budget, too. So, do you need to start mobile marketing? Should you stick to traditional SMS and e-mail routes or try push notifications?…

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APPathy are Apps a Bridge Too Far?

It looks like there are significant barriers to adoption for new mobile apps. New research from Nielsen indicates that the number of mobile apps being used by consumers seems to have remained fairly static since 2012, even if the time users spend in their apps has actually increased by a whopping 77%. Back in 2012,…

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Interactive Retail Screens Take Selfies for #BeMoreFanta

The first campaign in New Zealand to utilise the cutting edge functionality of oOh!media’s EXCITE interactive retail panels encourages shoppers to take a selfie using its in-built-camera, accessorise the images on its touch screen and then have it emailed or shared on their social networks. The EXCITE activation is part of the #BeMoreFanta campaign aims…

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Three Key Retail Trends From The NRF Big Show

This week around 33,500 visitors flocked to the Jacob K. Javits Centre in New York City for the annual National Retail Federation (NRF) Convention and Expo. Held from January 17 – 20, the event is an opportunity to take stock following the busy holiday season and get a sense of how 2016 will shape up…

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A Guiding Light Into The Future Of Marketing

The Consumer Electronics Show is a feast to the eyes, but an overload of the senses. Separating the profound from the gimmicks and the trends from the distractions is vital but hard. For me, there is one just one takeaway from CES this year: Everything around us is becoming digital. So while our industry cares…

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Top 5 Retail Trends to Watch in 2016

Amazon did not take over the entire retail world. Apple Pay did not eliminate the cash equation in retail stores. Drones are not yet delivering product to our homes… Most CMOs did not become CIOs and it does not look like the IT department is taking over marketing any time soon (if anything, marketers are…

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11 PR Trends For 2016

1. Uneasy Street: The ubertrend for 2016 is the sense of unease that pervades much if not most of life, including keeping children safe, climate change and many more worries. 2. Tech Addict: Over connection is disconnection, has technology really brought us together as a society? Expect to see programs of cyber self-control becoming as…

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